His vision led to the founding and incorporation of Alfred Rubinoff Limited in 1971, an architectural design office specializing in permit drawings for the construction of homes in subdivisions and infill developments.
Alfred’s son, Glenn, grew up learning from his father and perfecting his craft. Glenn succeeded his father and took over the family business in 1997. Glenn re-positioned the firm by modernizing the name to Rubinoff Design Group in 2000, and expanding the company’s scope of services offered by utilizing the latest technologies available in the industry.